Suspense of disbelief

I am sorry, but that Robertson’s Spice ad where the mama tucks her chicken under her arm, scales the highest mountains and sails the roughest seas to get the best spice for it, is just incredible. Like, not credible. Like no sane person can believe it. I watch her shuffle to the quaint little shop next to her house with the chicken, uncovered, I watch her in the row boat and later, climbing majestic mountains in, perhaps, China or somewhere, and all I can think of is… salmonella. I am ready to bet my bottom dollar that the agents of Satan came up with an idea that their client hated, and bullied them into buying said terrible idea for hundreds of thousands during a very slick casting session… or something. Either way, Robertson’s should fire its communications manager or whoever approved the “ends of the earth” pitch. No food product should be that intimately associated visually, for an entire 30 seconds, with possibly gazillions of air-borne- and other pathogens.

No, really. The optimal temperature for pathogens to double in number every 20 minutes is between 5°C and 65°C. I would guess that the chicken in the ad maintained an average temperature of about 26°C for roughly four weeks. (Obviously I don’t think for a second that she rowed ALL the way to China or somewhere.) But let’s move along.

The other thing that is harder to believe than yet another Hollywood ensemble romcom (I have a strong feeling that Valentine’s Day is going to be at least as nauseating as Love, Actually) is how JZ is handling the 20th child debacle. Or 19th child debacle, according to the M&G.

It’s ongoing, it’s still being debated fiercely by radio hosts, callers-in and media scholars alike, and the papers just don’t seem to tire of it. So JZ apologised on the weekend, but nobody seems to buy it. He has apologised, the feeling seems to be, too many times in the past. For frack’s sakes (OK, I confess, I had a little BSG lapse on the weekend) the nation isn’t simply a big happy Catholic church. You don’t get sent home with some Our Fathers and instructions not to sin again every time you leave the confessional.

I really think our prez should get his very own ad agency and an image coach. And if he suspends Julius’s security detail, it won’t even cost the tax payer a cent.

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One thought on “Suspense of disbelief

  1. Spear The Almighty 10 February 2010 / 08:53

    Lol! I would love to see that ad. Poor Julius would shite his pants if his security detail is cancelled. I personally think he is one of those big mouth assholes, but when it comes down to a fight he will be the first one running.

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