“To coin a cliché” is also a cliché.
Just a thought. I am writing the copy for the Corporate Identity Guidelines of a large minerals-and-mining company, and if I have to conjure up yet another way of saying, “speaks to the values of the brand” I am going out for a bottle of whisky. Fortunately the end is in sight. Most of the weekend has been spent in the service of Satan. I guess he pays. At forty one, I have no qualms in selling my soul for money, as selling it for various versions of love or meaning, so far, has proved a very bad long-term investment, every time.
The results of this transaction are also much cheerier than the alternative. (Unless of course one is making drama for the SABC, when one frequently finds oneself screaming at imaginary people, first thing in the morning, in the bath. But back to me, in the present.)
Considering that I am relentless in my current pursuit of happiness (I am taking happiness vitamins. They say Vitamin D3 is a cure for SAD) I have taken a little break to write something that I have not already written in other words. This was it.
And now I have to get back there. I feel much better now.